This is my latest video featuring real people talking about real life.
This was done for the Electrical Contractors Association of Ontario (ECAO) for a program they have to train electricians in the special requirements for installing and inspecting fire alarms (which are, like so many other things, surprisingly intricate these days!)
With Christian Byrne on camera, I went and talked to people involved in the program. We set up, I chatted with each of the subjects for about 45 minutes with the camera rolling, did some ‘B’ roll coverage and then I went back and cut the interviews into 2 1/2 or 3 minute segments that tell the story in a very human and compelling way.
In the new world of web video where there are thousands of quirky, ironic, flashy and other gimmicky videos I think this is the kind of thing that sticks out (and is appropriate for certain subjects) by virtue of its simplicity and honesty.