Michelina’s Advertising Results: Writer/Director

 

I created and executed all of the advertising for Michelina’s frozen entrees in Canada, propelling it from a never-heard-of-it  value proposition to the number one brand in the country within two years.

In addition to writing the Canadian advertising, I wrote and directed this corporate video that tells the story of the success of the Canadian advertising campaign to prepare the US company for their adoption of the ‘Hey Michelina’s’ campaign south of the border. I also wrote and directed the US campaign, which had astounding recall success. (Watch the video and see!)

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