BIAs are Business Improvement Areas, dedicated to promoting the business in their neighbourhoods. During the creation of the yroo shopping app I had a lot of contacte with some of Toronto’s BIAs and then helped them with their facebook and internet/digital marketing. Here are a couple of videos I put together from images they already had to show them the power of facebook videos.
It wasn’t lucrative, but fascinating to put together because you get the facebook analytics immediately and could tailor the ads when you found out the images where viewer interest dropped off. I still do the facebook advertising for Toronto’s West Queen West, coordinating it with their Mailchimp email marketing and e-Gift Card program. Again, the feedback from A/B testing and all the other analytics one can gather from the various sources is instructive and is leading to continually improving response rates.