Eating Well Corporate – Writer/Director

This video had a dual purpose of introducing the new line of Eating Well frozen entrees to US supermarket buyers as well as demonstrating the innovative nature of the company, Bellisio Foods, to potential investors. It combines set up interviews with company representatives as well as ‘man-on-the-street’ reactions to the new product and focus group participants. It was shot over two days in Grand Rapids, Michigan and Jackson, Ohio.

Eating Well the product is now available in 8,000 stores across the US, and Bellisio the company was sold shortly after the video was completed to Thailand’s Charoen Pokphand Foods for $1.08 Billion.