The radio for Foster’s played a surprisingly large role in building the brand. Especially in the context of the Hoges character’s relationship with Canadians, the affordability of radio enabled us to do a much wider variety of gags and themes than the television commercials.
It worked out well because some people liked some of the radio commercials, others liked different ones.
Foster’s Lager – Baseball
Foster’s CN Tower
Foster’s Ice Field
Foster’s Opera
Foster’s Rodeo
Foster’s Salmon
Foster’s Sap
Foster’s Timber
