Foster’s Radio: Writer

The radio for Foster’s played a surprisingly large role in building the brand. Especially in the context of the Hoges character’s relationship with Canadians, the affordability of radio enabled us to do a much wider variety of gags and themes than the television commercials.

It worked out well because some people liked some of the radio commercials, others liked different ones.

Foster’s Lager – Baseball

Foster’s CN Tower

Foster’s Ice Field

Foster’s Opera

Foster’s Rodeo

Foster’s Salmon

Foster’s Sap

Foster’s Timber