Medic Alert: Writer/Director

Three commercials for MedicAlert bracelets. Shot with a Canon D500 in studio.

These are unscripted interviews with real people, shot and cut together to tell the story of the value of a MedicAlert bracelet.

The first response phone woman was shot against green screen with a photograph keyed in later.

The ambulance scene is shot in an ambulance (the flexibility of the Canon came in handy  – those vehicles are crampled) with Production Assistants providing the gentle rocking motion!